It’s the end of free apps for iOS! Well, sort of. Apple quietly made a design tweak to its App Store yesterday, replacing the “Free” button for apps that are free to download with “Get”.
So, no change to the actual price, but the new wording is one way of sidestepping the debate around “free” apps not actually being free if they use in-app purchases – an issue that regulators in various parts of the world have been looking into.
Now, freemium apps will have the new “Get” button, as well as a prominent “In-App Purchases” notification, to ensure that people know they’re downloading something that will, in some way, be hoping for some of their money at a later point.
Is “Get” a good choice of wording in this case? You might argue that it makes it harder to tell that an app is free to download, although iOS users will surely pick that up by noticing other apps still have prices on their download buttons.
The comments section is open for your thoughts on Apple’s change, and the rise of freemium apps in general.
What else is bubbling in the technology world this morning? Some links:
Senator Al Franken has some questions for Uber
Chrome now has 400m monthly active mobile users
Google has announced new stats for mobile usage of its Chrome web browser: 400 million monthly active users. That’s impressive growth given that it was on 300 million as recently as the company’s I/O conference in June.